Interview With Angie Rowntree Of Sssh.com

Angie Rowntree sat down with Porn Corporation correspondent Ashley Von for an in depth and intimate 1 on 1 interview on her creation of Sssh, the leading porn site for women and couples, business in the adult industry and sex talk on women!

Ashley Von:  Angie Rowntree, You’re one of the pioneers in creating an erotic site for women by women that also prides itself in being authentic couple friendly porn. How and when did Sssh.com come into creation?

Angie Rowntree:  I launched Sssh.com in 1999, for a very simple reason: When I looked around the web at all the different porn sites, and looked around the adult video market at all the different titles and series, I didn’t see much which would appeal to women. Back then, most people didn’t think there was any such thing as a market for “porn for women,” but I didn’t believe them. I thought the problem wasn’t women don’t want to watch porn; to me the problem was not enough people were making porn which would appeal to women. If we give women a reason to watch, something they want to watch, and they will watch; that’s how I approached it.

From the start, I knew it might be a mistake to create content based solely on what appealed to me, so I began surveying members and asking them for feedback right away. I’ve stuck with this approach for 16 years now, because it works. Our movies and content are 100% based on the fantasies and desires of our members.

Ashley Von:  Sssh isn’t just “porn for women” and doesn’t play on just one angle of eroticism. Can you please tell me more about the community within Sssh and what it stands for?

Angie Rowntree:  At its core, the Sssh community is all about communication. Users and members communicate what they want to see to me as a filmmaker. We then create that fantasy as faithfully as possible and make it come to life. It’s the same way we approach all of our content, not just movies. We aspire to make Sssh a site that our members have a hand in creating.

A lot of our members watch as couples, so while I’ve definitely tailored the site to appeal to women, it’s not like men don’t get a say in what I make; I listen to their feedback, too, especially when it’s coming in the context of feedback about what both members of the couple want to see.

Ashley Von:  When you are filming, how does Sssh create the erotic romance that comes through on screen to make the chemistry pop in your movies? Are the actors and actresses real couples?

Angie Rowntree:  As often as possible, I do use real couples. There’s something about the intimacy and the partners’ knowledge of each other in a couple which really translates onto film and makes for a very compelling sex scene.

When I can’t use a real-life couple, I look for performers who have worked together before and who enjoy working together. I want the whole experience to be fun for everyone, performers and viewers alike – so it just makes sense to do everything I can to make sure everyone is happy to be there and happy to be working with each other.

Frankly, fun is something I think is missing from a lot of porn. For some reason, a lot of directors seem to think it isn’t sexy for people to smile or laugh during sex, but to me, if the performers are clearly enjoying themselves, it makes it that much easier for the viewers to enjoy too.

At the most fundamental level, this is really what I’m trying to convey in my movies: Mutual pleasure. Not just pleasure for one member of the couple or another, but pleasure for both of them, and to communicate that each of them cares about the other one having a good time. They aren’t just “getting off;” they’re getting off together. To me, there’s a BIG difference between those two things.

Ashley Von:  A widespread misconception is that porn is created just for men. Statistically speaking, I am a woman and so are you and I think it’s safe to say we both watch adult movies. So we are batting a thousand here. Do you think that all women masturbate and how many women would you estimate actually watch porn?

Angie Rowntree:  I’m always hesitant to use the word “all” because it’s such a big, inclusive word. Having said that, I think just about all people masturbate, be they men or women. As for what percentage of women watch porn, I have no idea. My offhand bet is the percentage is higher among younger women, just because the social stigma attached to being a woman who watches porn seems to have eroded a bit over recent years, but hard, reliable data is tough to come by, so it’s very difficult to say what the percentages are, or whether I’m correct in my guess.

One thing is for sure, though: A lot more women are watching porn these days than anybody believed would ever watch porn back when I launched Sssh.com. Back then, everybody thought I was nuts for believing there was even a market for porn among women.

Ashley Von:  When you watch porn what kind of adult content is your personal favorite?

Angie Rowntree:  Honestly, I just don’t get to watch porn very often these days, because I’m simply too busy making movies and managing the day to day operations of my company. When I do watch, my favorite directors definitely include Candida Royalle and Jacky St. James, who also happen to be two of the most intelligent, eloquent and insightful women to ever step behind the camera on a porn set. I also enjoy my husband’s movies, BDSM has a beauty and erotism to it that I love.

Ashley Von:  Do you think most women who watch erotic movies watch them alone or with their partners?

Angie Rowntree:  Based on our surveys and member feedback, it’s really very mixed – and again, we do see variation which seems to correlate with the age of the viewers. Among women over 30, the percentage watching with a partner is higher than women under 30, and if you think about it, that makes intuitive sense, in part because among couples who have been together longer, I think there’s more comfort in approaching the whole subject of watching porn together, because the relationship is more established.

Ashley Von:  Angie, you are married to Colin Rowntree, creator of Wasteland. A BDSM porn site and you have created the #1 erotic site for women, Sssh.com. Together you are trailblazers in the adult industry. How long have you been married and what do you believe makes a successful marriage?

Angie Rowntree:  Colin and I have been married for 20 years. I’m no expert, and I’m not sure the same things work for every couple, but I can certainly tell you what makes our marriage successful: Mutual respect, shared interests and open communication. If you have those three things, I think you’ve always got a good chance to create something really special and lasting.

Ashley Von:  How important in a marriage do you think it is to continue exploring your sexuality together and what role does watching couple friendly porn take in that?

Angie Rowntree:  For me, it has been important – but just as there’s no “one size fits all” approach which is guaranteed to work when you’re making porn for women, there’s probably no such thing as an ideal approach to exploring your sexuality as a couple, either. For example, if the woman in a couple wants to watch porn but her husband isn’t comfortable with the idea, it’s not necessarily the best idea to keep trying to overcome his reticence.

It all comes down to people communicating with each other honestly and openly. Once you’ve had the conversation, if both of you like the idea of watching porn together, and you share common tastes and fantasies, it can be a wonderful enhancement to a couple’s sex life. But watching porn is not for everyone; if you get the idea it’s not for your partner, rather than trying to talk them into doing it, it might be best to just let it drop and leave porn as something you watch on your own.

Ashley Von:  If a man wants to introduce watching erotic movies with his wife how should he go about it? When watching porn with your girlfriend or wife for the first time, what are the faux pas?

Angie Rowntree:  It has to start with a conversation, and probably should be approached with caution, as well. I’d suggest a guy start by talking around the idea of watching porn together. Rather than straight out asking if she wants to watch porn with you, ask what she thinks about couples who watch porn together – and try to make sure that question comes up organically, not out of the blue while you’re talking about utility bills or something. If she reacts negatively and says she thinks porn is disgusting, you might want to just drop it right there. If she’s more open to the idea, or better yet, reveals it is something she has done before and enjoyed, then you can further explore the possibility.

When it comes to taking a shot at watching porn together for the first time, the number one thing I’d say is to get a good idea of what she doesn’t want to see before you fire up the video. The last thing you want to do is make that first experience something uncomfortable or unpleasant for her, because if you do, it will probably be both the first and last time you watch porn with her.

Ashley Von:  It’s time for girl talk… sex toys & lingerie! What sex toy would you recommend to your female members as a must have?

Angie Rowntree:  Hmmm…. Well, again, it’s important to remember we’re all individuals, so what I recommend might be loved by one woman and totally freak out the next. With that caveat in mind, I’m a big proponent of “Rabbit” vibrators. Some women I’ve talked to have been a bit taken aback by the initial appearance, but once they put them into use, they forget all about what it looks like and can’t get enough of how it makes them feel.

They are so many devices and toys out there these days, I can’t even keep track. I might have to do a #SexTalkTuesday on this subject so I can get some advice, myself, and catch up with the latest gizmos! ☺

Ashley Von:  If one of your member’s partner’s wants to buy his wife or girlfriend sex toys or lingerie, what would you tell them to avoid? Please give our male readers a hint on what women like and what women don’t want!

Angie Rowntree:  My advice? Since I’m such an advocate of communication, this isn’t going to come as a surprise: Before you buy anything, talk to her about sex toys and lingerie. You might find she has definite likes or dislikes – or you might find that if you had come home with a sex toy as a fun surprise, you’d be sleeping on the couch for a week.

I know it sounds like a cop-out, but the truth is there’s just no such thing as ‘what women want.’ Just like men, we’re complicated creatures, individuals who vary greatly in our personalities, tastes and desires. To me, the biggest mistake a man can make is to think because one woman he knows likes something, every woman he encounters will like that same thing. Any man who has had sex with more than a few women should already know this; just because one of them thinks he’s a real Casanova, it doesn’t mean the next one is going to swoon every time he touches her.

We’re not Volkswagens; there’s just no such thing as universal sexual apparatus which makes all women’s engines purr the same way. 😉

Ashley Von:  Angie, as the creator of Sssh, erotic website and community for women that bases it’s updates and content on what your member’s want; you must get a feel for what turns girls on. What do you think are the biggest turn-ons for women?

Angie Rowntree:  I’ve been a broken record with the “it depends” responses in this interview, so instead of repeating myself on that, I’m going to generalize a bit here. ☺

The number one thing women tell me they want to see sex being enjoyed, not the depiction of a woman to whom sex is happening to.

What I shoot for in my movies, regardless of the sex acts involved, is presenting sex which isn’t just enjoyable to watch, but which is actually enjoyable for the performers at the time of filming. Granted, there are things you have to do during filming which we don’t deal with in our real sex lives – like stopping so the camera can be repositioned, or the lights adjusted – but the goal is to make the sex as “real” as possible with minimal interruptions.

I believe this is what women like about Sssh; I ‘keep it real,’ so to speak.

As for specific sex acts and preferences, our surveys indicate women generally prefer less in the way of close-up penetration shots than is typical in porn and could do without seeing semen all over women’s faces at the end of the scene. This isn’t to say there are no women who like to see those things, but in general, this is what our data shows.

Ashley Von:  Of course, nothing is set in stone. Every woman and couple is different and can enjoy exploring new and different things and decide later if they like them or not. In general though, what you believe are the biggest turn offs to women that men think are actually arousing their partners?

Angie Rowntree:  I’ll refer back to my previous answer a bit here and say, in general, women aren’t as wild about “facials”. Whether the misconception is really driven by how common facials are in porn, or just by wishful thinking on the part of men who’d like to give it a try, I’m not sure.

Beyond that, there are also things a lot of women do like, but which any given man just might not be as adept at as he thinks. Cunnilingus, for instance; we all know it can be amazing when it’s done right, but can be downright disappointing, even highly irritating, when done wrong.

Ashley Von:  Dirty talk. Do women love it or hate it? Please guide our readers through the art of making sensual dirty talk in the bedroom that can appeal to a woman who doesn’t usually enjoy dirty talk.

Angie Rowntree:  When it comes to women and dirty talk, some absolutely love it, others might kick you out of bed, get dressed, leave your house and never come back. 😉

My advice with dirty talk is to ease into it, for sure, and don’t just jump in there and start calling your girlfriend a slut, or aggressively giving her commands on what to do. This is just too likely to backfire. Trying to get a sense of what a woman likes, on the other hand, is probably always going to be appreciated, or at least not strongly objected to.

Just don’t jump right to “Yeaaaah, you like that, don’t you bitch?” Maybe lead with “Tell me what you like; I want to make you cum,” or something like that, and just see if she’s inclined to respond. A lot of times, lovers who like to be talked to also like to do some dirty talking of their own, so if she doesn’t seem comfortable telling you what she’s into, she might not want to hear much coming from your mouth during sex, either.

Ashley Von:  Let’s talk business. You’re a successful entrepreneur and Sssh is booming! Your site has been featured in Cosmo, Elle Magazine, Glamour, ABC Nightline, CNBC, The Examiner, Psychology Today, Time and BBC to name only a few. Did you ever expect Sssh to get this popular?

Angie Rowntree:  I’ve always believed there was a strong market for porn among women; someone just needed to make the right kind of porn.

My hope for the future is that Sssh will continue to grow and evolve, as a website and as a brand, gathering a bigger and bigger audience along the way.

Ashley Von:  Please tell us about your upcoming events, business plans and career aspirations. Are you currently working on any projects that you can let us in on?

Angie Rowntree:  I have a number of new projects in the works, including the most ambitious movie I’ve made so far, called Gone, which was released on September 25. I’m really proud of the work both the creative team, crew and actors have put in. The script is just remarkable; it’s not going to be just a good porn movie, it’s going to be a good movie by any measure.

*Look out for the upcoming Porn Corporation review on the highly acclaimed Gone movie from Sssh!*

In January, there’s a novel coming out in which the protagonist works at Sssh, and I’m really excited about that, as well. Sssh will be the backdrop and context of the whole story, so it’s more than just a location or a detail about the main character’s professional life; it’s really central to the theme of the book, as well.

Ashley Von:  Let’s leave on a fun question, the signature touch we ask all the pornstars that we interview. Angie Rowntree, if you were ice cream what flavor would you be?

Angie Rowntree:  You know, when most people think of vanilla, they have this idea like it’s the most basic, plain, uninteresting flavor in the world. But, in reality, vanilla is incredibly exotic, wonderfully varied, rich and deep. The more you find out about vanilla, the less plain it seems. It’s also the second most expensive spice in the world (behind saffron) – another thing people don’t know about vanilla.

I like to think I’m a little like vanilla. To those who have no idea what I do for a living, I’m just some nice person who lives up the street. They probably think I’m a homemaker with a dull, routine life, married to some similarly bland office-worker who’s responsible for bringing home the bacon and paying all the bills. It’s only once you look a little closer that you realize there’s a bit more to me than meets the eye.

Ashley Von:  Is there anything else you would like to share with our readers?

Angie Rowntree:  More than any government regulation or social stigma, the biggest problem facing the adult industry today is online piracy. I don’t really blame individual users for taking advantage of the fact there’s so much free porn out there on the web, but what a lot of viewers might not realize is so much of this free porn was posted by people who pirated it, not by the legitimate copyright owners. Piracy is simply killing the adult industry; so many of my friends and peers have gone out of business in the last 6-8 years that it’s mindboggling. Others have survived but are struggling.

It wasn’t at all this way 10 years ago, much less 20 years ago when I first got involved in the industry, and rampant piracy is the reason. I simply can’t stress this enough: piracy isn’t just a reason the adult entertainment industry is suffering so badly as a business sector right now, it’s the reason.

Please respect the studios and performers that make these movies for your enjoyment and pay for your porn.

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